January 13, 2012

Eat your heart out.


Betty Crocker is a cultural icon and brand that was created by the Washburn Crosby Company in the early 20's which later merged with other companies to form General Mills. But did you know that the woman behind the company wasn't even named Betty Crocker? Her real name was Marjorie Husted and she was a businesswoman and the creator of the image which later on became an icon.

Even though "Betty" wasn't a real person, we are still in love with her yummy recipes that have been handed down to us from our parents (and even our grandparents!) Here is a peek at Betty Crocker cookbooks throughout the ages...
The soft color palette on the cover of this 1930's cookbook is so beautiful! We would love to have this sitting on our shelves in our kitchens making them look extra pretty.

This polka dot 1940's cookbook is so darling!

When we think of classic Betty Crocker style the cover of this 1950's cookbook is the first thing that pops into our heads'! This is a must-have for any retro kitchen.

We absolutely love the color-blocking in this 1960's one!

The "Cooky Book"! 
... is it bad that we want to eat every single cookie?

Here are a few Betty Crocker cookbooks for kids: 
How cute are the illustrations on the cover of this cake cookbook?

We love the boys and girls cookbook series! So fun!

This cookbook has the most amazing 60's font!

Now we feel inspired to go bake! Happy Friday, friends!
xo
Erin & Stef

21 comments:

  1. not a real person...consider my bubble busted....lol

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  2. They are so cool! I love the Betty Crocker one with the red floral cover, it's adorable x

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  3. There's actually a really great biography about Betty Crocker, or the people behind the name, it's definitely worth checking out. Excellent collection of images!

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  4. Paul's mom handed down her copy of the "boys & girls' cookbook" to me this Christmas!! SO amazing!

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  5. I would love to have all of these. What beautiful pops of color these would be in a kitchen

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  6. Hello! Thanks for including my Betty Crocker Cooky Book! I was so excited to see you had visited. I posted your blog on my Facebook page, too! https://www.facebook.com/timepassagesshop Come back anytime, and I will be sure to bookmark your blog!

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  7. My m-i-l's mother was a betty crocker test cook in the 50s! i would have loved to have that job!!!

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  8. those are all in such great condition! ! my friend thrifted a vintage betty crocker cookbook that was in disrepair so i made it into a blank book for her to put her own recipes in since the original was unusable: http://kittycatstevens.wordpress.com/2011/11/12/a-good-easy-upcycle/

    books + baking = nothing better !!

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  9. I used to love the Betty Crocker Cookbook for Boys and Girls. The recipes were sooo delicious and really easy! I have one of the original Betty Crocker guide's to entertaining from the 50s...most of the recipes don't look that great, but the pictures and advice are timeless:)

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  10. i need those last 4. so perfect!

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  11. I have that Cooky book, it was my mother's and she gave it to me when I left home. I use it now and then but I have to adapt the recipes because some American measurements are different to New Zealand/Australian measurements- mainly the standard cup size.

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  12. How fab would it be to own the collection! sigh!

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  13. My mom has quite a few of those. They're incredibly inspiring to me for my graphic design, and her for the recipes. Even though they're completely outdated... :)

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  14. Wow, these are so beautiful! What a fantastic post! I love the one with the colour blocking as you say. Is it possible to buy these today, do you know?

    Maria xx
    www.cheekypinktulip.blogspot.com

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  15. i have that pretty red 1950's version. my grandmother just sent it to me! it was the cookbook she used when she was first married. i love it so much. there are also recipes she cut out of magazines stuck throughout.

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  16. They have such great cover designs! The first one is amazing :)

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  17. I love these. I have a collection of Betty Crocker cookbooks. I'm trying to limit my vintage cookbook collection to just Betty Crocker's!

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  18. Ooh I especially love the blue one as it would match my kitchen. How I'd love to find one of these.

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